From Desert Sands to
Your Kitchen
We're on a mission to replace refined sugar with jaggery gur, nature's golden sweetener one family at a time.
Why We Started This Journey
Pakistan consumes over 5 million tons of sugar annuallymost of it highly processed, stripped of nutrients, and linked to diabetes, obesity, and heart disease. Our children are growing up on empty calories.
Meanwhile, in the remote villages of Cholistan, artisans have been making jaggery gurfor centuries using traditional methods a sweetener that's not just delicious, but genuinely nutritious.
We asked ourselves: "Why isn't everyone using this instead?"
The Hidden Truth About White Sugar
- Processed with bone char and chemicals
- Zero nutritional value just empty calories
- Causes blood sugar spikes and crashes
- Linked to inflammation and chronic diseases
- Addictive properties similar to drugs
Ancient Wisdom, Modern Convenience
We traveled deep into Cholistan to find the last remaining artisans who still make jaggery the traditional way in massive iron woks, clarified with okra stems, and set in hand-carved wooden molds.
We brought their craft to the digital age. Now you can get farm-fresh jaggery powder and blocks delivered to your doorstep from our organic farms with the same care your grandmother would have chosen it at the village market.
The Zaiqa-e-Cholistan Difference
We're not just selling jaggery. We're building a movement for healthier families and sustainable farming.
Direct From Source
We work directly with 50+ natural farms and families in Cholistan. No middlemen, no markups, no mystery about where your food comes from.
Certified Organic
Our organic farms use zero synthetic fertilizers or pesticides. Just pure earth, clean water, and generations of farming wisdom.
Traditional Process
Each batch is boiled for 8+ hours in iron woks, naturally clarified, and hand-poured. The same method used for 500 years.
Health First
Rich in iron, magnesium, and potassium. Jaggery nutrients have been used in Ayurveda for centuries to boost immunity and aid digestion.
Fair Trade
Our farmers earn 40% more than market rate. When you buy from us, you're directly supporting rural Pakistani families.
Quality Guaranteed
Every batch is lab-tested for purity. If you're not 100% satisfied, we'll refund you no questions asked.
"My grandmother used to say, 'Gur khao, sehat pao' eat jaggery, gain health. She lived to 95 without ever taking a sugar pill. I started Zaiqa-e-Cholistan because I believe every family deserves access to this ancient wisdom."
Our Promise to You
Every product that leaves our facility is a promise a promise of purity, authenticity, and the same quality your great-grandparents enjoyed. We're not here to make a quick sale. We're here to be your family's trusted source of jaggery powder and natural sweetness for generations.
Our Core Values
The principles that guide every decision we make.
Purity Above Profit
We've turned down bulk orders that would require us to compromise on quality. Your health is not negotiable.
Community First
10% of our profits go back to Cholistan villages for education and healthcare. When you buy from us, you're investing in futures.
Radical Transparency
Ask us anything our sourcing, our margins, our process. We have nothing to hide because we have nothing to be ashamed of.
Ready to Make the Switch?
Join 10,000+ families who've already discovered the Zaiqa-e-Cholistan difference. Your body will thank you.
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